Right Graph, Wrong Headline: *After Decades of Toil, Web Sales Remain Small for Many Retailer*
You have to marvel at how utterly dominant Amazon is in online retail. And they absolutely 100% deserve their position. I love them. But.... it is imprecise to say that web sales for Macys and Best Buy and Staples and Wal-Mart "remain small after decades of toil."
Decades of toil for what? Except for A...mazon most of these retailers simply stink at ecommerce. Have you been to the Macy's website recently? It looks like I walked into a K-Mart (and I don't pay the high prices when I walk into a Macy's store because they make me feel like K-Mart!).
Amazon has won fair and square. But it has also benefited from the sheer incompetence of its competitors. Horrid return policies. Terrible customer service. Awful personalization. Disappointing shipping times. Complete lack of use of their offline presence power. Painfully bad Search / Display / Social / Email marketing strategies. Incredibly bad mobile See-Think-Do (http://goo.gl/wykpzp) execution. So on, and so forth.
Real world retail is not dead. It won't be dead anytime soon. At the same time digital is here to stay, it is how well we do there that will determine our near future.
But you can't half-rearend it, you can't half-commit, you can't 1990 it.
You have to go all in. Else stop toiling for decades to have these horrible results and cause your shareholders a loss of value.
#goamazon #everyoneelselearnordieanu
Article with imprecise headline and analysis: http://goo.gl/ThkHb8
You have to marvel at how utterly dominant Amazon is in online retail. And they absolutely 100% deserve their position. I love them. But.... it is imprecise to say that web sales for Macys and Best Buy and Staples and Wal-Mart "remain small after decades of toil."
Decades of toil for what? Except for A...mazon most of these retailers simply stink at ecommerce. Have you been to the Macy's website recently? It looks like I walked into a K-Mart (and I don't pay the high prices when I walk into a Macy's store because they make me feel like K-Mart!).
Amazon has won fair and square. But it has also benefited from the sheer incompetence of its competitors. Horrid return policies. Terrible customer service. Awful personalization. Disappointing shipping times. Complete lack of use of their offline presence power. Painfully bad Search / Display / Social / Email marketing strategies. Incredibly bad mobile See-Think-Do (http://goo.gl/wykpzp) execution. So on, and so forth.
Real world retail is not dead. It won't be dead anytime soon. At the same time digital is here to stay, it is how well we do there that will determine our near future.
But you can't half-rearend it, you can't half-commit, you can't 1990 it.
You have to go all in. Else stop toiling for decades to have these horrible results and cause your shareholders a loss of value.
#goamazon #everyoneelselearnordieanu
Article with imprecise headline and analysis: http://goo.gl/ThkHb8
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